So we know a bit more about the Sansa View’s internals now!
It is based on a PP-derivate, possibly called PP61x0 something.
It has a “disk” (NAND flash) layout quite similar to the Sansa E200 in that it has a “hidden” second partition in which the bootloader, firmware image and more are stored – in just about the same format as the Sansa E200 has its images. See my separate Sansa View page for more details.
And announced on CES going on right now, and also now mentioned on their official site, it is also available in a 32GB version.