When I took the PendeltÃ¥get train home from work today, I couldn’t help noticing a big ad for some new Swedish upcoming film, displayed on the wall of the car. The ad wasn’t particularly interesting by itself, but I found the offer “SMS this word to this number and you’ll get a three minute trailer for the movie sent back to you as an MMS” shown on the ad a really cool idea.

I was tempted to do it just to try out the technology, but while I pondered about actually doing it I reached my station and I went off and forgot all about it…