This phenomena you thought you were alone to experience, the rage and anger you feel when you’ve bought some new toy and you get it packaged in tight and nearly un-enforceable plastic that demands a decent amount of violence and persistence to crack. It’s called Wrap Rage.

I’ve been told the packages (called blister packs or clam shells) are designed to be this way to be able to show off the merchandise while at the same time prevent thefts: it is hard for a customer to just extract something out of those things in your typical physical store.

Amazon’s initiative Frustration-Free packaging is indeed a refreshing take on this and apparently an attempt to reverse this development. Online stores really cannot have any good reasons to use this kind of armor around products since there’s no risk of stealing. I wish others will follow to make the manufacturers realize that there is a market for this. This needs to be done by manufacturers of stuff, the stores cannot be made to repackage stuff due to warranties and what not.

It wouldn’t surprise me if you could even find cheaper ways to package products once you let go of some of the requirements that no longer apply for online stores. Visibility of the products once packaged is another thing that is pointless for online stores but I would expect is very important to sales in physical stores. I’ve always thought it is pretty pointless and expensive that every single package is made to be able to be a display model. To be able to attract customers to buy it. When you buy the thing online it’s no longer just pointless, it’s plain stupid.

Imagine a future when you can just open your new toy without getting bruises or scratch marks!